Every time you turn around, you see text somewhere. It starts the moment you wake up to your alarm saying "7:00 am" (or 11:00 am, who am I to judge? :-P). Your home is text-filled with the most obvious - books, magazines, newspaper - to the less obvious like body products, food packets, remote controls, electronic items....I can go on and on! Text is all around us.
But very few seem to wonder who comes up with the ideas for all this blah blah. Let me pick up a bottle of Nivea Express Hydration Body Lotion that's lying next to me (the papers say Mumbai is at 10-20% humidity levels, okay. I need my moisturizer!). "The ultra light formula of the New NIVEA Express Hydration Body Lotion, with Sea Minerals works deep within the skin, repairing....." - who the hell wrote this???
Content writers :)
Content is everywhere. It's on everything I mentioned above AND in bulk usage on the Internet. Every company needs content for their website, company literature, product literature, white papers, blogs. Businesses need content for their sales pitches. Individuals need content for the blogs, books and e-books that they write. Schools need content for their students' curriculum, textbooks and activity books. Colleges need examination content. Have I put my point across adequately?
So the big question is - who writes this content? And the simple answer is - inexpensive labour that breeds in our beloved country. In the information age that we live in, content is king and we are the perfect subjects! All around the world, individuals and companies and looking for content writers. To write stories and poems and emails and speeches and travelogues and website matter and product synopses and service descriptions. And...here we are, a country that speaks more than decent English and writes it even better!
This is the place, I tell you, this is the place! Do you love to write? Let's make content together, baby!
